The Cutest Baby Shower Wishes That Make Moms Go Crazy

The Cutest Baby Shower Wishes That Make Moms Go Crazy People are often unsure as to how they should wish the parents of the new baby on the occasion of a baby shower. Greetings like Congratulations dont seem impressive enough, while statements like, So you are going to have a baby! seem downright foolish! Baby showers are great occasions to make use of thought-provoking and memorable quotes. Greet the parents-to-be with well-meaning baby shower quotes. Memorable Quotes   Anne Morrow LindberghIn the sheltered simplicity of the first days after a baby is born, one sees again the magical closed circle, the miraculous sense of two people existing only for each other.Ed HoweFamilies with babies and families without babies are sorry for each other.George MacDonald, At the Back of the North WindWhere did you come from, baby dear?Out of the everywhere and into here.Mark TwainA babys an inestimable blessing and bother.Barbara Christine SeifertA baby is a blank cheque made payable to the human race.Charles OsgoodBabies are always more trouble than you thought - and more wonderful.Andy WarholSince people are going to be living longer and getting older, theyll just have to learn how to be babies longer.Henny YoungmanWhat is a home without children? Quiet.Edwin H. ChapinNo language can express the power and beauty and heroism of a mothers love.Theresa BloomingdaleIf your baby is beautiful and perfect, never cries or fusses, sleeps on schedule and burps on demand, an angel all the time, youre the grandma. Brienne KearneyBabies make your heart bigger!Matthew BroderickHaving a baby changes the way you view your in-laws. I love it when they come to visit now. They can hold the baby and I can go out.Don HeroldBabies are such a nice way to start people.Eda J. Le ShanBabies are necessary to grown-ups. A new baby is like the beginning of all things- wonder, hope, a dream of possibilities. In a world that is cutting down its trees to build highways, losing its earth to concrete... babies are almost the only remaining link with nature, with the natural world of living things from which we spring.Trevor FishlockBabies here seem to be almost as rare as panda cubs.Jarod KintzI love how babies look like old people. I saw a baby the other day that looked exactly like my grandpa, only taller.Cass ElliotHaving the baby changed my life a lot. I dont want to go on the road.Bill CosbyHaving a child is surely the most beautifully irrational act that two people in love can commit.Sigmund FreudNo one who h as seen a baby sinking back satiated from the breast and falling asleep with flushed cheeks and a blissful smile can escape the reflection that this picture persists as a prototype of the expression of sexual satisfaction in later life. Anne LamottFeeding a baby is like filling a hole with putty- you get it in and then you sort of shave off all the excess around the hole and get it back in, like youre spackling.Frank A. ClarkA baby is born with a need to be loved and never outgrows it.Ronald KnoxA baby is a loud noise at one end and no sense of responsibility at the other.Robert PaulDid you ever notice that a new baby always seem to bear a striking resemblance to the relative who has the most money?Jill WoodhullDont ever tell the mother of a newborn that her babys smile is just gas.Mark TwainA soiled baby with a neglected nose cannot be conscientiously regarded as a thing of beauty.

Speech papers Essay Example | Topics and Well Written Essays - 750 words

Speech papers - Essay Example The portrayals were characterized by repetitive and indiscriminate depiction of the Muslim community that reinforce stereotyping and misunderstanding among the wider public. Central to the negativity of the media's Arab and Islamic portrayals are the reporters themselves. The idea is that claims to objectivity in news reporting is a myth and that, in their reports, they have the power to shape and change meanings that influence public opinion just with use, misuse or non-use of certain words. An excellent example of this is the way Palestinians are labeled terrorists in the Israeli-Palestinian conflict when the ANC that uses the same methods that got the former labeled as such were called as freedom fighters. (Manning, p. 52) Dr. Ibrahim Hilal added another example when he pointed out in an ABC interview how Western networks never say occupied territories in Palestine and instead mention â€Å"territories† or the just the â€Å"Palestinian people† in their reports about the Israeli-Palestinian conflict in addition to the usual failure in mentioning the reason of resistance and violence on the part of the Arabs. (p52) There is also a tendency to opinionate and cast blame on Muslims as a whole by using specific incidents and personalities in order to represent their community and what they stand for. For instance, during the peak of the media coverage of the Lebanese rape gangs, the Islamic religion was repeatedly dragged into the fray, with reporters going as far as pontificating how Islamic culture and values breed the kind of violence that Arabs are capable of. Manning identified the general media slant that declares rape is typical of men of Middle Eastern extraction and that â€Å"white† women are threatened by the communities that harbor them. (Manning, p63) What is happening is actually a sanctioned prejudice towards a race on the guise of public indignation on specific criminal acts. The apt description, according to Michael Humphrey, is to â€Å"exoticize the Other† perhaps in an effort to demonize, curtail and control an ethnic minority. (p63) This comes in handy, for instance, when advancing certain policies that concern minority groups such as on the issue of what to do with refugees and asylum seekers. The section of the public who does not have any idea what the Muslims are or their faith and beliefs, their culture and their community have to depend heavily on the media and the printed material for their opinions and judgments. It is, hence, unfortunate that they get to read about Muslim depictions that are negative one-dimensional and often misleading and malicious. What is more unfortunate is the fact – as has been previously explained – that this phenomenon is a deliberate and systematic campaign on the part of the media. The media is guilty with the typical Western prejudice on Muslims and Islam and also, the â€Å"otherness† that comes with having a different culture and wa y of life. This is unfair to the Muslim community and unjust in its most extreme manifestations. It also harms societies that are multicultural and diverse. It breeds segregation and alienation among groups that should have been coming together and learning from each other, enriching the

Genetically Modified Food Essay Example | Topics and Well Written Essays - 500 words - 1

Genetically Modified Food - Essay Example   This means the losses incurred by farmers and other people who are involved in the same can easily be averted. Research also goes to show that genetically modified food is also resistant to herbicides which natural food can never be. These are some of its advantages but there are disadvantages too which must be considered to make its case even.   Last year a laboratory study was published which showed that pollen from B.t. corn caused high mortality rates in monarch butterfly caterpillars. Monarch caterpillars consume milkweed plants, not corn, but the fear is that if pollen from B.t. corn is blown by the wind onto milkweed plants in neighboring fields, the caterpillars could eat the pollen and perish. Although the Nature study was not conducted under natural field conditions, the results seemed to support this viewpoint. Unfortunately, B.t. toxins kill many species of insect larvae indiscriminately; it is not possible to design a B.t. the toxin that would only kill crop-damagi ng pests and remain harmless to all other insects.   There are several unknown effects of consuming genetically modified foods; more research is being conducted in this field. Research thus far has found both pros and cons of consuming genetically modified foods.   Countless children succumb to hunger each day in Africa; the problem of malnutrition can easily be solved should human beings start using genetically modified foods. Malnutrition can be slowly but steadily eliminated should genetically modified foods be used on a daily basis.

Neonatal Respiratory Distress Syndrome: Causes and Effects

Neonatal Respiratory Distress Syndrome: Causes and Effects Shalyn Bauer Neonatal respiratory distress syndrome or (NRDS) occurs when a newborn babys lungs are not fully developed. This is often found in premature babies, however there is the occasional case where the baby is not premature. This disease is mainly caused by the lack of a substance called surfactant. Surfactant is a slippery substance made up of a mixture of lipids and proteins that is secreted into the fluid lining of the alveolar space by epithelial type II cells (ScienceDirect). This substance helps fill air in the lungs and keep the air sacs from collapsing. Surfactant usually starts to produce between week 24 through 28 and by week 34 there is enough produced for an infant to breathe normally. This is why a baby born prematurely may not have enough of this substance and have lung problems and difficulty breathing. Babies who are not premature but have NRDS can be caused by the mother having diabetes or poor lung development. Other risk factors include carrying twins or triplets or reduced blood flow during delivery. In a rare case, there may be a problem with a gene which can affect lung development. According to the article Neonatal respiratory distress syndrome, Its estimated half of all babies born before 28 weeks of pregnancy will develop NRDS. This has recently gone down due to the fact that a mother can be given a steroid during premature labor. If a premature delivery is expected, a mother can receive corticosteroids which speed up lung production and production of surfactant. NRDS displays symptoms that can be noticed right after being born. For example, a baby with this disease may have a bluish tint to their skin, flaring of nostrils or give off a grunting sound while breathing. In some cases a baby may not experience symptoms right after birth. It can take up to 24 hours before you can tell. Doctors how believe a child may have NRDS will order blood tests to measure the amount of oxygen in the blood and to rule out infections that could cause these symptoms. A doctor will also order a chest X-ray to look over the lungs. A pulse oximetry test, which is a sensor attached to the babys finger, ear or toe to measure how much oxygen is being absorbed into the blood. An infant who is diagnosed with NRDS will be admitted into a neonatal intensive care unit. They will provide the infant with warm moist oxygen and will be monitored closely to ensure the infant will not receive too much oxygen. An infant can be given artificial surfactant which is put in the airway to help restore normal lung function. An infant can also be put on a ventilator to provide extra breathing support. Without proper oxygen intake, a babys organs will not function properly. This is why treatment is crucial when a baby is first diagnosed. The treatment varies based on how severe the case may be. It is said that receiving consistent prenatal care and avoiding smoking, drugs and alcohol can help reduce the risk of premature delivery. There are some complications that come along with NRDS. This disease can be fatal in some cases. According to the article, Neonatal respiratory distress syndrome In more severe cases theres a risk of further problems. These can include scarring to the lungs, leading to longer-term breathing problems. Theres also a risk of brain damage, which may result in problems such as learning difficulties. Complications vary based on the severity of the case. Every baby is different and will experience different complications from the disease. NRDS is a scary diagnose for parents to hear, however the majority of cases can be successfully treated. Works Cited   Ã‚   Neonatal Respiratory Distress Syndrome. MedlinePlus Medical Encyclopedia. N.p., n.d. Web. 30 Mar. 2017. Neonatal Respiratory Distress Syndrome. NHS Choices. NHS, n.d. Web. 30 Mar. 2017. Medically Reviewed by Tyler Walker, MD on February 18, 2016 Written by Jaime Herndon. Neonatal Respiratory Distress Syndrome. Healthline. N.p., 18 Feb. 2016. Web. 30 Mar. 2017. Role of Pulmonary Surfactant Components in Surface Film Formation and Dynamics. Role of Pulmonary Surfactant Components in Surface Film Formation and Dynamics. N.p., n.d. Web. 30 Mar. 2017.

Leaning Pines Arboretum :: Descriptive Essays

Leaning Pines Arboretum If you head up Via Carta, past Campus Market and the athletic fields, you will come to the Environmental Horticulture Unit. Go past the flower shop and through the green house, then take a left. You will find yourself at the Leaning Pines Arboretum, one of the many hidden treasures here at Cal Poly. A five acre plot of land is devoted to plants native to the five Mediterranean climates in the world, California, Australia, South Africa, Chile, and of course the Mediterranean Basin. The horticulture unit originally resided where the Sierra Madre and Yosemite dormitories now stand but was relocated to a larger piece of land, its present location, which allowed room for the arboretum to be created. Taking up about half the land area, the California garden was the original garden before the arboretum was expanded to include the four other regions. Aside from being the largest, the California garden is the most extensive collection as well. Within this garden, habitats come from all different regions of California except the Sierra Nevada range which is not a Mediterranean climate. They represent all the communities from Northern to Southern California such as native shrubs and grasses and coast live oak woodlands. The section of the garden that looks the most like my home in Marin County is a pond surrounded by redwoods with ferns and oxalis plants. This also happens to be the favorite collection of Chris Wassenberg. Chris Wassenberg is a Cal Poly graduate from the Environmental Horticulture program. All the horticulture students are required to do ten hours of work in the unit outside of class. Chris chose to work in the arboretum, volunteering on a weekly basis until his third quarter when he was hired for a part time position. Now, three years after his graduation in 2001, Chris still works in the arboretum in addition to his normal job. He has risen to a middle management position, overseeing student projects and grounds maintenance. The arboretum requires a lot of work form the students but it is not all maintenance.

Critical analysis of a PR campaign

Abstract The value of the public relations campaign has become a topic of substantial debate. This essay assesses the role of the process and the value it has in today’s business world. With the evidence presented showing that there can be value found in a well-executed PR strategy, the Queensland 2009 project illustrates the pros and cons. This work will be of value to any researcher evaluating the nature of public relations. 1 Introduction Public relations and the capacity to effectively communicate a concept or idea to the general public has become a science in the modern world (Macnamara, 2010). The converse argument that some utilize is that companies should not have to create a campaign to sell a good product, has also been used to limited effect (Goeldner and Ritchie, 2003). The role of public relations (PR) campaigns in the business world has continued to gain prominence as increased technology allows companies to reach entirely new markets (Ryan, and Jones, 2011). This essay examines the Tourism Queensland promotion of the Great Barrier Reef in 2009 in an effort to develop an understanding of the strengths and detriments of the approach. Widely regarded as being one of the more effective PR campaigns in modern history, this example illustrates the power and impact that a well-considered strategy can have. 2 Public Relations Campaign2.1 BackgroundThe Tourism Australia website suggests that the Tourism Queensland 2009 â€Å"Best Job in the World† is one of the most successful public relations campaign in the world (Australia, 2014). Others cite the spectacle overshadowing the product in relation to this campaign (Macnamara, 2010). The Queensland campaign had a goal of developing an innovative method of promoting their destinations, while at the same time aligning market activity through all international markets (Simon, 2014). There was a need for the company to inspire a large population to become interested enough to try the associated services offered by the company. Specifically targeted at a adventuresome demographic, the campaign offered jobs in exotic regions to six lucky winners (Australia, 2014). Appealing directly to the exotic nature of the offered job by placing appealing phrases including ‘Clean the Pool and Collect the Fish’ to describe the duties invol ved in the jobs, served to stir the imagination of the target population (Sweeney, 2009). Adhering to a basic principle of tourism, that there must be a unique offering in order to stoke interest, the Queensland campaign offered a rare chance for employment in a desirable environment (Goeldner et al, 2010). It was noted that the caretaker option enticed tens of thousands of applicants to apply (Sweeney, 2009). Not only was there a widespread and positive response, the contest style of the application served to instil a sense of chance and rarity which increased stoked interest. Yet, others noted the increase in management cost that this process imposed on the business (Macnamara, 2010). This choice of presentation indicates that the campaign was successful due to the manner of enticement. Obstacles coupled with the psychological challenge represented by the remote nature of the experience created a novel opportunity that many individuals found appealing. By targeting the adventurers, the Queensland campaign provoked international interest (Sweeney, 2009). This supports the research assumption that a large population would be interested in this brand of employment. This broad appeal served to build an advertising platform that could be utilized to entice those that are not lucky enough to be chosen for the six positions advertised (Macnamara, 2010). Another factor that benefited the campaign was found in the way the campaign used word-of-mouth to become known. This manner of inexpensive advertisement cost very little, yet provided a wealth of contacts that offered further revenue potential.. The campaign also generated interest in the media, thus providing further opportunities for promotion (Sweeney, 2009). With another addition of low cost advertising, this evidence suggests that the benefit to the the scope of advertising and operations will very likely offset any adverse financial or social impacts. The Queensland campaign provided a story line that everyone around the world could watch with interest (Simon, 2014). Utilizing a simplistic approach that appealed to wide range of demographics, the campaign successfully communicated with their target audience.2.2 Key issuesA prize that most people wanted was at the heart of the Queensland PR campaign (Sweeney, 2009). The chance to obtain not just a free vacation, but a new life, a chance to walk the beaches and sit in the sun and get paid for it was impossibility for many people (Australia, 2014). The Sweeney (2009) evidence illustrates that the strategy was to stimulate interest in the campaign by speaking directly to t he dreamer in each person. This capacity to evoke a wish in the minds of the consumer seems to be equaled by the parallel interest espoused by the media and those that wish to actually vacation in the area. The Queensland campaign felt that it was of primary interest to evoke a global interest in their properties through the PR effort (Simon, 2014). By utilizing the form of competition to secure a ‘dream job’ the company offered an image that could be translated beyond the possible job, and into the realm of potential vacation. Utilizing a straightforward approach allowed for easy communication for every demographic (Sweeney, 2009). With five key areas including launch, application, and shortlisting and voting, application section and employment there was a comprehensive effort to maximize the exposure (Simon, 2014). Every stage of this campaign was focused on effectively communicating the message to the largest group at the least cost. By combining different incentives the campaign capitalized on free media coverage to accomplish their goals of worldwide exposure. Audience targeting plays a prominent role in any effective public relations campaign (Grunig, 2013). This facet of a campaign allows the marketing efforts to be directed at a specific group in order to make the most of the project. In this case, the target audience was deemed to be relevant to the industry through the placement of the ads foremost, as well as the language used in the ads (Sweeney, 2009). Phrases including words that conjured images of relaxation and relative ease attracted a large number of people interested in finding an exotic metho d of working, something that lay substantially outside the norm, idyllic. With attractive phrasing including options such as ‘feed the fish’ or clean the pool, there was a defined perception of tropical ease at work, which in turn served to spur continued interest in the campaign (Australia, 2014). This avenue generated great interest by the nature of the target population’s inherent inclinations. The evidence suggests that the short term goal of attracting a person that was looking for relaxing work, very close to the variety of vacations the company offered to consumers, offered the dual capacity of attracting possible customers as well as employees. Not only did this outreach to the target population succeed in drawing large numbers, this seems to illustrate that many of the respondents found vacation opportunities with the company, which in turn served to substantially boost the company’s revenue stream, brand and exposure during this period. There is a clear linkage between the message of seeking employees and the consistent message of selling packages to prospective consumers which is an integral component of a many successful PR campaigns (Biocca, 2013). The deft implementation of the Queensland campaign recognized the target audience, and better still, was able to reach this population utilizing attractive messaging (Biocca, 2013). Appealing to the very basic wants and needs of the prospective target market compelled many of the most unlikely people to apply for this job, which was a good element that generated interest. The single word emblazoned in ad â€Å"Explore† with the only requisite to report back was enough to spur a massive wave of interest across the adventure seekers of the world (Sweeney, 2009:1). The capacity to build a narrative, a form of contest around the employment message, served as a key element of the continued success of the project (Cutlip, 2013). The centre of the campaign was through building an instrument that served to inspire the imagination with questions including â€Å"could this be your dream?† (Sweeney, 2014:1). With the high technology facet of the campaign, the strategy to incorporate social media was a deemed a success by the media, winning recognition and awards, that served to drive associated attention to a frenzy (Australia, 2014). This suggests that the campaign set out to capitalize on the spectacle of the job hunt process in order to spread the word on the media front, which in turn spurred more applications. The contest style design of the application process allowed for a wide range of creativity that served to further appeal to the target populations, or those that wished to find something outside the ordinary (Biocca, 2013). This component allowed for a contest format, which offered inclusion in the sense that even those that could not win the job itself could take part. This form of advertising that contained different methods of appealing to consumers served to spread the word of the vacation opportunities to an entirely new population, serving the needs of the company at a minimal cost (Grunig, 2013). A key element that was fundamental to the success of the Queensland campaign rests in the capacity for any adventurous person, regardless of station, location, sex or limitation could apply (Australia, 2014). This element widened the range which meant that every person associated with the campaign had a visual of themselves on an exotic locale, doing a dream job. The ad made use of issues including elements of equality that commonly considered every participant â€Å"The PR element was the enormous coverage, online and offline, it generated and the direct engagement the campaign made with consumers.†(Sweeney, 2009:1). This statement illustrates the components came together from a well-planned strategy that resulted in the wide spread use of social media in the drive to spread the campaign to every possible perso n. Modern technology has greatly enhanced the capacity for a well-planned public relations strategy to reach the consumer for a minimal cost (Ryan et al, 2011). In the case of the Queensland campaign, the technological world served to benefit their advertising in critical methods, including the transmission of video clips and the availability of these ads to be shared among outlets including Facebook (Grunig, 2013). With the very first low cost ad that featured a web page that pointed the way to further information, the Queensland strategy capitalized on the need for low cost solutions that placed a value on the product and not the delivery, thereby keeping attention on the company. The attraction of the dream job fuelled a rapid rise of people that were aware of the campaign just from the efforts of the social media world (Macnamara, 2010). Further, once this group of consumers was connected to the parent company, online, there was every opportunity for further promotions targeting the same group. This suggests that even as the initial campaign grew,, some of the most valuable information was the long term consumer list that has the potential to fuel future sales for the company. Social media enables this message to reach a wide range of people across all spectrums in every nation on earth (Pomering, 2013). Another component that became a key component of the Queensland PR campaign success was the combination of social media, consumer interest and a contest including the acquisition of votes in order to not only stoke but sustain interest (Sweeney, 2012). Social media made this form of contest possible, with the dreamers fuelling the desire to see it happen if not to them then to someone they could relate to. Once again, the campaign appealed to the target market in a manner that they could relate to with a message that they could understand. This has served to provide Queensland with a sustained and widely popular brand that is associated with innovation and trying new concepts (Australia, 2014).2.3 EffectivenessThe Queensland PR campaign has been deemed successful and innovative by a wide variety of professionals and advertisers around the world (Pomering, 2013). The simple style, coupled with the psychological incentives combined to surpass company expectations. The implementation of low cost solution to high cost problems propelled this campaign forward. As evidence of their overall success, the Queensland Company claims the campaign has changed the face of global advertising in a positive manner (Australia, 2014). This point has a clear impact on the manner in which other modern operations are conducted. With numbers that are hard to dispute, the amount of interest generated by free media coverage alone provides a compelling appeal to the approach. 3 Conclusion This essay examined the Tourism Queensland promotion of the Great Barrier Reef in 2009 in an effort to develop a deeper appreciation of the benefits and detriments of the approach. The research illustrated that it was the simple, direct, novel and innovative approach the Queensland PR campaign that utilized the exotic locale and attractiveness of rare employment, alongside the simple principles of timing and effective communication to sustain the interest of entire global population. There was a direct a lasting outreach to a targeted market of adventurers using social media that resulted in a growing wave of interest that created media attention and further exposure. Building on this reaction was the contest application method that publicized the lucky winner, and continued to follow the person after the job. As a result of this strategy the company experienced free media coverage, a wide base for extended communication and an overall improvement of their brand image. Further, this able utilization of assets on hand was accomplished at a minimal cost with maximum effect. In the end the Queensland PR campaign of 2009 showcased what can happen when a company can tap into the dreams of a population, as well as the pocket book. References Australia, T. 2014. About the campaign – Best Jobs in the world – Campaigns – Tourism Australia. [Online] Available at: http://www.tourism.australia.com/campaigns/Global-Youth-about-the-campaign.aspx [Accessed: 7 Feb 2014]. Biocca, F. 2013. Television and Political Advertising. Hoboken: Taylor and Francis. Culbertson, H. M. and Ch?en, N. 1996. International public relations. Mahwah, N.J.: Erlbaum. Cutlip, S. M. 2013. Public relations history. Hillsdale, N.J.: Erlbaum. Goeldner, C. R. and Ritchie, J. R. B. 2010. Tourism. Hoboken, N.J.: Wiley. Grunig, J. E., Grunig, L. A. and Toth, E. L. 2013. The future of excellence in public relations and communication management. Mahwah, N.J.: Erlbaum. Macnamara, J. 2010. Public relations and the social: How practitioners are using, or abusing, social media. Asia Pacific Public Relations Journal, 11 (1), pp. 21–39. Pomering, A. 2013. Indigenous Identity in the Nation Brand: Tension and Inconsistency in a Nation’s Tourism Advertising Campaigns. Corporate Reputation Review, 16 (1), pp. 66–79. Ryan, D. and Jones, C. 2011. The best digital marketing campaigns in the world. London: Kogan Page. Smith, R. D. 2002. Strategic planning for public relations. Mahwah, N.J.: Lawrence Erlbaum Associates. Sweeney, M. 2009. ‘Best job in the world’ campaign storms Cannes Lions advertising awards. [online] Available at: http://www.theguardian.com/media/2009/jun/23/best-job-advertising-awards [Accessed: 7 Feb 2014]. Simon, R. 2014. Tourism Queensland ‘Best Job In The World’ Social Media campaign – Marketing Case Studies | UTalkMarketing. [online] Available at: http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=17349 [Accessed: 7 Feb 2014]. Critical analysis of a PR campaign Abstract The value of the public relations campaign has become a topic of substantial debate. This essay assesses the role of the process and the value it has in today’s business world. With the evidence presented showing that there can be value found in a well-executed PR strategy, the Queensland 2009 project illustrates the pros and cons. This work will be of value to any researcher evaluating the nature of public relations. 1 Introduction Public relations and the capacity to effectively communicate a concept or idea to the general public has become a veritable science in the modern world (Macnamara, 2010). The converse argument that some utilize is that companies should not have to create a campaign to sell a good product, has also been used to limited effect (Goeldner and Ritchie, 2003). The role of public relations campaigns, or PR, in the business world has continued to gain prominence as increased technology allows companies to reach entirely new markets (Ryan, and Jones, 2011). This essay examines the Tourism Queensland promotion of the Great Barrier Reef in 2009 in an effort to develop an understanding of the strengths and detriments of the approach. Widely regarded as being one of the more effective PR campaigns in modern memory, the exercise illustrated the power and impact that a well-considered strategy can have. 2 Public Relations Campaign2.1 BackgroundThe Tourism Australia website trumpets the Tourism Queensland 2009 â€Å"Best Job in the World† as one of the most successful public relations campaign in the world (Australia, T. 2014). Others cite the spectacle overshadowing the product in relation to this campaign (Macnamara, 2010). The Queensland campaign had a stated goal of developing an innovative method of promoting their destinations, while at the same time aligning market activity through all international markets (Utalkmarketing.com. 2014). Specifically targeted at a younger demographic the international Australian campaign offered a range of six out of the jobs in exotic regions to six lucky winners (Australia, 2014). Adhering to the basic principle of tourism, that there must be a unique offering in order to stoke interest, the Queensland campaign offered rare employment in an even rarer environment (Goeldner et al, 2010). Independent observers noted that the caretaker opti on enticed tens of thousands of applicants to apply (Sweney, 2009). Yet, others noted the uptick in management cost that this process imposed on the business (Macnamara, 2010). This choice of presentation indicates that the campaign was successful due to the rare manner of enticement, the unique obstacles coupled with the psychological challenge represented by the remote nature of the experience created a novel opportunity. By targeting a demographic that was suited for their associated assets, the Queensland provoked international interest across a wide swath of populations and cultures (Sweeney, 2009). This supports the researches assumption that a large population would be interested in this brand of employment. This broad appeal serves to build an advertising platform that can be utilized to entice those that are not lucky enough to be chosen for the six positions advertised (Macnamara, 2010). Another factor that benefited the campaign was found in the word of mouth that appealed to a large swath of employable and most often employed people. This manner of inexpensive advertisement cost very little, yet provided a wealth of contacts that offered further revenue potential which is vital when considering similar concerns. This appeal also generated such an exotic story to the media that the sizable addition of coverage was provided by outside sources (Sweeney, 2009). With another addition of low cost advertising, this evidence suggests that the capacity to increase the scope of advertising and operations will very likely offset any adverse impacts. With a sense of mystery and excitement the Queensland campaign provided a story line that everyone around the world could watch with interest (Utalkmarketing.com. 2014). Utilizing a simplistic approach that appealed to every demographic, the campaign successfully communicated with their target audience.2.2 Key issuesThe Queensland campaign felt that it was of primary interest to evoke a global interest in their properties through the PR effort (Utalkmarketing.com. 2014). By utilizing the form of competition to secure a ‘dream job’ the company offered an image that could be translated beyond the possible job, and into the realm of potential vaca tion. Utilizing a straightforward approach allowed for easy communication for every demographic (Sweeney, 2009). With positive exposure assured through the media interest in the contest, the continued stream of news and developments provided a demonstrative showcase for the entire regions assets (Sweeney, 2009). With five key areas including launch, application, shortlisting and voting, application section and employment there was a comprehensive effort to maximize the exposure (Utalkmarketing.com. 2014). Every stage of this campaign was focused on effectively communicating the message to the largest group at the least cost. By combining different incentives the campaign capitalized on free media coverage to accomplish their goals of worldwide exposure.2.3 EffectivenessThe Queensland PR campaign has been deemed an illustration of success and innovation by a wide variety of professionals and advertisers around the world (Pomering, 2013). The simple style, coupled with the psychological incentives combined to surpass company expectations. As evidence of their overall success, the Queensland Company claims the campaign has changed the face of global advertising in a positive manner (Australia, 2014). This point has a clear impact on the manner in which other modern operations are conducted. Wit h numbers that are hard to dispute, the amount of interest generated by free media coverage alone provides a compelling appeal to the approach. 3 Conclusion This essay examined the Tourism Queensland promotion of the Great Barrier Reef in 2009 in an effort to develop a deeper appreciation of the benefits and detriments of the approach. This research illustrated that it was the simple, direct, novel and innovative approach the Queensland PR campaign that utilized the xotic locale and attractiveness of rare employment, alongside the simple principles of timing and effective communication to sustain the interest of entire global population. As a result of this strategy the company experienced free media coverage, a wide base for extended communication and an overall improvement of their brand image. Further, this able utilization of assets on hand was accomplished at a minimal cost with maximum effect. In the end the Queensland PR campaign of 2009 showcased what can happen when a company can tap into the dreams of a population, as well as the pocket book. References Australia, T. 2014. About the campaign – Best Jobs in the world – Campaigns – Tourism Australia. [Online] Available at: http://www.tourism.australia.com/campaigns/Global-Youth-about-the-campaign.aspx [Accessed: 7 Feb 2014]. Goeldner, C. R. and Ritchie, J. R. B. 2010. Tourism. Hoboken, N.J.: Wiley. Macnamara, J. 2010. Public relations and the social: How practitioners are using, or abusing, social media. Asia Pacific Public Relations Journal, 11 (1), pp. 21–39. Pomering, A. 2013. Indigenous Identity in the Nation Brand: Tension and Inconsistency in a Nation’s Tourism Advertising Campaigns. Corporate Reputation Review, 16 (1), pp. 66–79. Ryan, D. and Jones, C. 2011. The best digital marketing campaigns in the world. London: Kogan Page. Sweney, M. 2009. ‘Best job in the world’ campaign storms Cannes Lions advertising awards. [online] Available at: http://www.theguardian.com/media/2009/jun/23/best-job-advertising-awards [Accessed: 7 Feb 2014]. Utalkmarketing.com. 2014. Tourism Queensland ‘Best Job In The World’ Social Media campaign – Marketing Case Studies | UTalkMarketing. [online] Available at: http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=17349 [Accessed: 7 Feb 2014].

A List of Articles About Julius Caesar